Member Event / Using AI to Understand What Turns a Prospect Into a Client

The difference between someone who visits your website, reads a post, or watches a video and someone who actually becomes a client often comes down to how well you understand what they're thinking before they ever contact you.

In this practical session, Dotty Scott will show you how to use AI to go far beyond a basic “ideal client” profile and uncover what your prospective clients really want, what they're worried about, what they've already tried, what questions they're asking, what might keep them from taking action, and what helps them decide who to trust.

You'll discover how deeper audience research can help you:

• Create messaging that makes the right people recognize themselves
• Talk about what you do in language your prospective clients understand
• Identify the questions and concerns you should address before someone contacts you
• Find content topics based on what your audience actually wants to know
• Strengthen your website, social media, videos, emails, and other marketing
• Use AI to turn what you know about your audience into marketing that sounds more human, not less

You'll also see real examples of the difference between asking AI to simply “create some marketing” and giving it a deep understanding of the people you're trying to reach.

Whether you already use AI regularly or you're still figuring out what to do with it, you'll leave with a better way to use it to understand the people you want to serve and help more of the right prospects choose you.

The Zoom link to attend this event will automatically be sent to all members a day before, and the day of the event.